"Stop Being Lazy!"

?? "Stop Being LAZY!" Yes, I'm talking directly to YOU. But what is the definition of lazy? I first heard the term turned upside-down on its head by Robert Kiyosaki of the Rich Dad series of books. In one of his books about starting a business, he used the phrase, "Having a job is a sign of laziness" to motivate people to get off their butts, take some risks, and start a business of their own. In other words, it was about getting out of the job context and into the business owner context. Likewise, salespeople are all within their own contexts. Many have no desire to improve. I’ve met people who had cushy “sales” jobs in huge corporations that were totally disorganized, and were still employed and receiving a large salary despite having had zero sales for a year or longer – in one case, I met someone who hadn’t sold anything in over two years (!) and still had a job. Others generally wish to improve, but as you and I both know, wishing doesn’t accomplish much. These people will talk the talk but not walk the walk when it comes to working to improve their sales. The third category are salespeople who are making a conscious effort to continually learn and improve. They run the gamut from brand-new salespeople who have no idea where to begin – but who have a burning desire to succeed and will make the effort to do so – all the way up to the very elite top sales pros who earn six figures every year, seemingly with ease. It’s safe to assume that you’re in this third category – after all, you wouldn’t bother to read this if you weren’t. And since you fall into this category, you have not only a desire to succeed, but a responsibility to yourself to do whatever is necessary to make that happen. Part of that is staying on the cutting edge, learning new sales and lead-generation techniques as they become available, and constantly moving forward to do the best sales job you can. In that context, cold calling is a sign of laziness. Cold calling is the easy answer to the eternal question, “How can I get leads?” It doesn’t require any brainpower or real thinking to make cold calls. You go door-to-door, or pick up the phone and give your pitch. It reminds me of a summer job I had one year during high school, working for the local parks department doing hard labor like cutting down trees and hauling away the remnants, landscaping work in parks, and so on. Physically, it was brutal, but as a thinking person, I found it to be the easiest job I’d ever had. I’d come home physically exhausted but had to do zero thinking all day long and had no work-related thoughts when I went home at night. For me, that was easy. “Thinking is the hardest work there is, which is probably the reason why so few engage in it.” -Henry Ford Salespeople who choose to cold call, instead of using their brains to think and to do the work of finding better methods of attracting leads and sales, are only cheating themselves. Sure, it might *seem* easy to get up and go to work every day and start making those calls, but is it? How easy is a paycheck that falls short each month? How easy is it to make call after call and deal with the endless rejection and failure of cold calling? Not easy at all, is it? The answer is to start thinking for yourself, and stop listening to the endless chants of “cold call more” that you’ll hear from sales managers and inexperienced & unqualified sales trainers. Cold calling really is a sign of laziness – *IF* you’re a thinking person who aspires to something above mediocrity in sales! I know what you're thinking: You're really not lazy, but you were never taught anything besides cold calling. That's okay, because my Never Cold Call Again system is literally JAM-PACKED with dozens of lead-generation techniques you can begin using, right now, to start spending 100% of your time in front of prospects who are ready and willing to buy right now. It's that simple, so do it right now: Rick Brier
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