Field Marketing ( Feet On Street Marketing )

According to various researches published all say that the decision of purchase in most if the cases occurs at the point of sale. either it be in mall or in front of retailer. Therefore few point should be kept in mind like the pricing should be genuine the product should be attractive. Here field marketing comes into action. Feet on street marketing sales representatives travel to individual stores for a better display presence. Certain companies outsource stores or malls for their advertisement display this is also a kind of field marketing. But before outsourcing any outlet two point must be kept in mind 1.you must not pay more to outsourcing vendor 2.you must not outsource those outlets who are unable to deliver you the capabilities needed.