Will Basta

Will Basta is a Los Angeles–based ecommerce pioneer and co-founder of Ascend CapVentures and Ascend Ecom, known for delivering seven-figure results across Amazon, Etsy, Walmart, and TikTok sellers. With over a decade of experience in strategy, logistics, and digital marketing, he crafts tailored growth plans—from product sourcing and private-label branding to listing optimization and PPC campaigns—enabling clients to scale efficiently and profitably. Beyond business, Will champions social good through clean-water initiatives and animal-welfare programs. Will Basta blends data-driven insight with entrepreneurial vision to transform online brands into sustainable, high-growth powerhouses.